Market Survey And Products Promotion
Technology Marketing & Products Promotion
To promote their projects, the enterprises or organizations need to be aware of the market conditions of the project to determine transfer opportunities or potentials, and make a corresponding business plan. In view of this demand, The International Tech-transfer Department of Shanghai Technology Transfer & Exchange provides project market research services for domestic and foreign enterprises or institutions. Project market research services include: the development status, application status and competitors status in the target country or target area of the certain technology or product, for example:
Technology Marketing Service
A Korean software company is one of Korea's largest GIS software companies which is of 40 percent occupation in Korea GIS market, but the Korean market, after all, is limited. Since 2002, this company started to develop Chinese market. After 2 years of market development, this company achieved nothing because of the specificity of Chinese GIS market, so the company came to Shanghai Technology Transfer & Exchange.
Shanghai Technology Transfer & Exchange immediately set up a project team consisted of technical experts, lawyers, banks and other venture capital professionals after getting the request. The project team first visited experts from the Department of Geography, East China Normal University, Tongji University, Shanghai Surveying and Mapping Institute, conducted market research, and created a market research report after the visit.
With the assistance of Shanghai Technology Transfer & Exchange, this Korean company successfully achieved international technical cooperation with a listed company and jointly set up an automotive electronics company in Hefei City, Anhui Province, China.
Product Promotion Service
Live Demos of Building Demolition Garbage Curing Road technology in World Expo Park
To on-site display the Finland advanced environmental technologies used in the key Chinese environmental protection project, Shanghai Technology Transfer & Exchange organized an on-site demonstration of 'City Building Demolition Garbage Curing Road 'advanced technology at EXPO Jiangnan Shipyard construction site for a Finland company on the morning of November 6th, 2008. As a great achievement of this demonstration, the Finland company signed a contract of 3 million dollars with a Shanghai Company which attended this demonstration.
